Lab9

Corporate videos

2022

Year

Lab9

Customer

Belgium

Location

Customer

Lab 9 is an Apple premium reseller

Lab9 is a leading Apple Premium Reseller in Belgium, with both retail stores for individuals(Lab9) and a professional branch focused on business and education(Lab9 Pro). Despite their strong position in the market, they initially had little to no professional photo or video content to reinforce their story.

So they turned to FD Productions to build out their entire visual content strategy. From product photography and store imagery to employer branding and social videos, we provided consistent and quality imagery that fully reflects Lab9’s look and feel. Together, we take their brand experience to the next level.

From shopping experience to B2B storytelling – one partner for all content.

We are Lab9 their regular content partner for video and photography. We portrayed all of their new stores, created a corporate video that reflects their mission and values, and empowered their B2B approach through targeted content. We also support Lab9 with event imaging, and created a dynamic commercial for the Apple Watch – perfectly aligned with their brand identity.

A recognizable style, consistent output and maximum impact.

To ensure the right tone and look, we worked closely with Lab9’s marketing team. We developed a visual style that blends seamlessly with the sleek Apple look and feel, yet retains a personal touch.

Our approach includes thoughtful image direction, creative editing and a strong focus on storytelling – each adapted to the purpose of the video or photo shoot. By delivering new content regularly, we ensure a consistent visual flow on their social media, in stores and at presentations for customers or partners.

Strong content, stronger brand.

Today, Lab9 has a strong, recognizable visual identity that exudes confidence to both private and professional clients. Their content strategy is no longer piecemeal, but fully aligned with their brand story. Our ongoing collaboration allows them to move quickly with professional photo and video content for any campaign, new store opening or product launch. The result? More visibility, more brand consistency ánd a strong impression with their target audience.

Our role as a creative partner

At Lab9, we are more than just performers. We think along from the concept, tailor each production to their goals, and ensure a consistent content flow throughout the year. Whether it’s a strategic B2B video, social snippets for a product campaign or imagery for a new store – we make sure it’s right, visually and content-wise.