Compact Disk Dummies – Proximus

A strong signal requires punishing images

For years, Proximus has been committed to innovation, technology and culture, looking for creative ways to connect those pillars. For the launch of the Compact Disk Dummies’ album “The Signal,” the idea was born to film a jiveset at high altitude – literally.

The location: the highest transmitter mast in Belgium. The challenge: to register everything with an eye for music, atmosphere and risk. With us as a production partner, that idea became a reality.

Creativity at height – safe, sleek and stylishly executed

We organized the full production of the pre-recorded jiveset on location in brussels on a rooftop. With a compact crew, strict safety agreements and clever planning, we made sure everything ran smoothly and professionally – despite the challenging conditions.

Multiple cameras captured the performance with an eye for both the band’s energy and the impressive view. The editing brought it all together to create a dynamic, visually stunning music video that rings true both musically and visually.

A release video that sticks – AND gets watched

The video was launched as part of Compact Disk Dummies’ album release and was widely distributed through Proximus and the band’s channels. The striking location and strong production provided additional media coverage and high engagement on social media. The result is more than a music video: it’s a visual signal that sticks – perfectly aligned with the message of the album as well as the Proximus brand identity.