Ferrari Season Launch

Working for an icon – precision, passion and perfection

Scuderia Ferrari is not just another racing team. It is a global icon in motorsports, with a rich history, millions of fans and an unparalleled reputation. Each year, the launch of their new Formula One car is a globally watched moment, with a strong strategic content approach.

For the 2024 and 2025 pre-season campaigns, Ferrari worked with us to bring the visual content to life: in the studio, on the track and even in the heartbeat of the team – the garage.

From studio light to engine sound – captured entirely on camera

Our production consisted of two parts: studio footage with the Ferrari F1 drivers in a high-end setting, and a full day of filming at the Fiorano circuit. We filmed the new car in action on the asphalt, as well as in the garage where the team works together in precision.

Our approach: combining speed with detail. We worked with a minimal crew and maximum efficiency, without sacrificing quality. Each shot had to exude Ferrari’s DNA: power, elegance and perfection.

A visual kickstart to the season

The images were launched worldwide as part of Ferrari’s official season launch and helped form the foundation of their online and social content for the new year. Studio photos and videos featuring the riders are used in campaigns, presentations and press materials. The footage from the test day at Fiorano reinforced the storytelling loop around innovation, speed and tradition – core values of the Ferrari brand. With our contribution, we put not only the car, but the entire team in pole position visually.